Explaining a Technical Concept or Management Issue Essay

Explaining a Technical Concept or Management Issue - Essay Example Some of them note that our target include home owners and business owners, answers that are all too general to define our real target customers. Being an interior design company that has recently been established, it is important that our marketers exactly know who to target during market campaigns and in all marketing activities. Having been in the market for a relatively short duration, the company needs to establish a niche for itself especially if it has to succeed in the competitive household goods market. It is for this reason that I saw the need to prepare this report; to discuss what target marketing is and to recommend how we can apply it in the business. Definition of Target Marketing Target marketing, micro-marketing or niche marketing involves portioning a market into segments and concentrating marketing efforts on a few main segments or just one segment according to Kurtz (6). Target marketing does not mean that the business excludes individuals who do not fit into the e stablished criteria from purchasing the business products. A target market comprises a group of customers that an organization has decided to concentrate its marketing efforts on and therefore its products towards. ... Demographic segmentation on the other hand involves segmenting the market according to age, gender, education, stage in life, income or other demographic features. Psychographic segmentation on its part involves segmenting the market based on individuals’ lifestyles, values, and attitudes. While there are several other factors that can be used in segmenting a market, the aforementioned factors are most commonly considered. Target marketing is different from general marketing in which case the entire market is targeted by a business in its marketing endeavors (Cohen 27). As an example, Hewlett-Packard, the multinational company that makes electronic devices and computers targets its all-in-one (fax, scan, print) machines at segments of the home office market. The company on the other hand targets more expensive single function units at larger organizations. Importance of Target or Niche Marketing Establishing a well-defined target market is key to an organization’s marke ting strategy according to Pinson and Jinnett (52). Better stated, target marketing can be key to an organization’s success. When an organization engages in target marketing, pricing, promotion, distribution of its products becomes easier and more effective in terms of cost. This it does by focusing all the marketing activities that the business engages in. When an organization markets its products or services to a general market hoping to get a bigger slice of the market, it is as good as firing 10 bullets randomly in different directions when hunting game. This is dangerous and extremely expensive. On the other hand, when target marketing is applied, the situation is analogous to aiming a single mark which is cost effective and potentially gainful.

Food Movie Analysis (Moscow on the Hudson) Assignment

Food Movie Analysis (Moscow on the Hudson) - Assignment Example Sure, I have, and usually, I hear an interesting story with reference to a man who has fled from persecution or poverty, who in some isolated cases have abandoned a thriving business, and interestingly is starting all over again in the US. I also regularly get the name of a good restaurant.† Majority of the foreign-based workers are attached to an American way of doing things. Especially, in this case, Robin Williams defects from his Russian origins to the US when on a visit. He just likes the tastes of Americans food. He is marveled by the sheer number and size supermarkets around and the variety of flavors they seem to offer. He humorously goes asking for â€Å"coffee, coffee â€Å" in the mall and when he is lost for choice, he falls with the shelves as he tries to touch and read every coffee brand that he finds packed. He got to learn about the standard menu in American cultural food. For instance, people love talking coffee. Even when one wants to have a conversation, he would say, â€Å"Can we speak over a cup of coffee." Robin has to train himself to keep this information in his fingertips by repeating these common terms even when he is in the supermarket. The food revolution that took place in America has engineered more sophisticated consumers and piled up pressure on the restaurants to diver more authentic foods. This has been the case in the US where the restaurant’s owner strives to remain unique in the food culture which has given rise to principle flavors as depicted in the movie. Understanding the flavor principle of a region or cuisine is important as it will define what one can take within a given place. Americans have been known to combine certain ingredients that lead to them making a unique meal. This is identified by making the various categories of food such as aromatic, fats and spices.

Race Essay Example | Topics and Well Written Essays - 750 words

Race - Essay Example Beliefs surrounding this concept maintained that this chain was created by God and was very close to God in terms of perfection. This paper will seek to bring out issues regarding race which range from its history to current views. It will also give an insight as to whether there is need to replace the term â€Å"race† with something else like â€Å"ethnicity†. The etymology of the word â€Å"race† indicates that the term means common descent. Intellectual analysis on the book opines that the Europeans sought to define the term race at the Age of Enlightenment as a biological concept. However, as time went by, scholars tried to define and classify race into types, origins, and correlations (Spiller 45). Concerted efforts by Ember, Peregrine, and Ember show that biomedical researchers, as well as forensic anthropologists, collected and analyzed information on populations and individuals and established that race denotes distinctions which are scientifically practi cal (Ember, Ember, & Peregrine 97). In view of Hippocrates and many other thinkers, factors like climate and geography held a very significant place in shaping the physical appearance of different people. Ideally, the 19th century naturalists made attempts that changed race from taxonomy into a biological concept using anthropometrics. ... time, social conservatives exacerbated their belief and maintained that certain races portrayed innate inferiority after examining their shortcomings. A number of scientists claimed that they could determine the race of certain population or an individual by evaluating the subject’s DNA or genes. On the other end, the largest number of scientists understood that race was a social construct. These scientists believed that certain phonotypical expressions of individuals were useful in determining their race (Napolitano 128). Language, culture, and environment also played a primary role in shaping the behavioral characteristics of an individual and they were of great importance in determining the race of that individual (Ember, Ember, & Peregrine 112). The current views expressed by different people regarding race are different and overwhelming. The authors of this book mention that publications based on race as the subject receive uncomfortable facts, especially with reference t o race differences and intelligence. Academic research point out that, as of today, many people including intellectuals and mainstream journalists become highly emotional when they come across race related debates (Todorova 26). This means that many historic events revolving around race are always rather disappointing. Other archival resources reveal that different authors, co-authors, and liberals, as well as conservatives, admit that the subject of intelligence and race should hedge out, disqualified, and rendered meaningless. Black multiculturalists describe white people as mean and cold by ascertaining that they like manipulating things. On the other side, the same multiculturalists paint black people as empathetic because they entertain love. This difference in IQ colors the existing views

Diversification of Firms Essay Example | Topics and Well Written Essays - 2000 words

Diversification of Firms - Essay Example The needs of the customers constantly changes and the firms are often challenged to keep pace with the changes. In order to reduce these risks, a firm needs to diversify its portfolio of stocks (Solnik, 1995, p.89). In the current market, firms should not only focus on how to produce their goods and services and avail them to the clients in the market. Rather, the market dynamics require the firms to develop corporate strategies and respond to these market forces will providing balance to the objectives and goals of the firm (Thinking Made Easier, 2011). In response to the changing market trends, some firms have opted to diversify their operations. Diversification is a business strategy that has experienced significant growth in the recent past. Diversification involves the production and delivery of new products and service. It is mainly aimed at ‘increasing market profitability, smoother earnings, and greater capital markets and accumulating diverse expertise in diverse envir onments’ (Thinking Made Easier, 2011). However, it may be noted that these objectives of diversification are not often met. Diversification is a way of hiding from the inability by a firm to acquire and maintain competitive advantage over its competitors producing similar products. This paper asserts that diversification is not an effective strategy in the current market by focusing on the challenges associated with this business strategy. Types of diversification Diversification in business organizations can be considered in terms of the business processes or in terms of the products ad services involved. In the first respect, there are three types of diversification namely: vertical integration, horizontal diversification, and geographical diversification (Kotelnikov, 2011). Vertical integration refers to bringing together two or more businesses that are at different production stages to add on to the value chain (The Economist, 2009). Horizontal diversification involves ex tending operations to new business industries to produce new products in order to reduce the risks that are specific to a given industry sector (The Investor, 2009). On the other hand, geographic diversification involves moving into new markets to make use of the opportunities in these regions (Kotelnikov, 2011). In terms of the product, diversification can be grouped as related or unrelated (Kotelnikov, 2011). Related diversification occurs when a firm extends its operations to produce products and services that are still in the same production line as the existing products and services. On the other hand, unrelated diversification is a situation in which the firms extend to produce products and services in a completely different production line (Thinking Made Easier, 2011). Objectives of diversification Business organizations diversify their operations with certain fundamental objectives. Firstly, diversification is aimed at improving the implementation of the organizational proce sses and strategies (Kotelnikov, 2011). It enables the management of organizations to create some value for the shareholders of the organization. In this way, diversification is also aimed at improving the organizational structure and enhancing the structural position of each business unit in the organization (Kotelnikov,

Bullet Velocity Research Paper Example | Topics and Well Written Essays - 750 words

Bullet Velocity - Research Paper Example A bullet is a metallic projectile loaded in cartridges and fired from firearms, the cartridge consists of a cartridge case, propellant charge, primer, and bullet. Pulling the trigger strikes the primer which in turn ignites the gunpowder, high pressure is built which propels the bullet forward and ejects the casing. The flight path of a bullet includes travel down the barrel, path through the air, and path through a target or wounding (Fackler, 1996). The burning gunpowder produces pressure given by Force divided by Area and the larger the barrel the greater the acceleration of the bullet. It is difficult to measure forces within the barrel but the velocity at which the bullet exits the barrel (muzzle velocity), can easily be calculated (Bruner et al, 2011), and is given in feet per second. Bullet velocities are classified as below 1000 fps, 1000-2000 fps and above 2000 fps as low, medium and high velocity respectively. (Wilson, 1997) (Wilson, 1997) Bullet Velocity Initial/Internal B allistics Pressure exerted on the bullet by the burning powder is given by Pressure=Force/Area Whereby: Area = base of bullet= diameter of barrel = constant Energy transmitted to the bullet thus depends on: 1. Mass (ponds) 2. Time of travel (seconds) 3. Time interval over which force is applied (seconds) 4. Barrel length (metres) The pressure and time is related as shown in the graph below Pressure Time over which force is applied As the bullet travels through the barrel, it phases minor deformations called setbacks resulting from imperfections in the barrel, however, the effect of this deformations are negligible (Jandial et al, 2008) External Ballistics/In Air to the Target This can be determined from Kinetic energy formulae as follows: Let: m=mass of bullet a=acceleration of the bullet x=distance travelled From Newton’s second law F=ma †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦(1) Then; Work done is given by work done=ma(x) From the expression v2=u2+2ax (Zitzewitz et al, 1995) Wh ere: v=final velocity u= initial velocity =0 since the bullet starts from rest Thus; a=v2/2x †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ (2) Substituting eqn(2) into equation of work Work done = mv2x / 2x †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ (3) Since work done=Kinetic energy Kinetic energy of bullet, KE=mv2 2 Rearranging for velocity V2 = 2KE M Velocity, V= (2KE M) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.(4) OR Let W = Weight in grains. Then M = W/ (7000grains per pound 32 ft/s) where: 32 ft/s – gravitational acceleration Kinetic Energy = WV2/450435 ft/lb Hence velocity, V= (KE450435 W) This is the bullets velocity as it leaves the muzzle. This velocity is affected by Drug as it heads towards the target. Let f (v/a) - ratio of velocity of bullet to velocity of sound in the medium of travel k- Constant for shape of the bullet &- constant for yaw p- Density of medium d- Diameter of bullet Drug, D = f (v/a) k&pd2v2 The degree to which a bullet is slowed by drug is calle d retardation given by Retardation, r = D/M Velocity is thus given by misery Velocity, V = (KE450435 W) – D/M A bullet fired straight upwards will slow down, stop and fall back to earth obeying the lows of free fall. It accelerates until it reaches a point where its weight equal to resistance of the air, this velocity is called terminal velocity (Cecil 2012). The formulae for free fall is expressed as V= ? gt where: g—gravitational acceleration t—time of fall References Bruner D, Gustafson CG, Visintainer C. Ballistic injuries in the emergency department. Emerg Med Pract. 2011;13(12):1-30. Cecil Adam, Retrieved from http://wiki.answers.com/Q/Formula_for_velocity_of_a_bullet Fackler ML: Civilian gunshot wounds and ballistics: dispelling the myths. Emerg Med Clin North Am. 1998;16:17-28. Jandial R, Reichwage B, Levy M, Duenas V, Sturdivan L. Ballistics for the neurosurgeon. Neurosurgery. 2008;62:472-480. Wilson JM: Wound ballistics. West J Med. 1977;127:49-54. Zit zewitz, Paul W. & Robert F Neff.  Physics: Principles and Problems. New York: Glance, 1995:

Firm's Operating Cycle vs Cash Conversion Cycle Essay

Firm's Operating Cycle vs Cash Conversion Cycle - Essay Example duration of the cycle by adding together each of these elements.† An greater operating cycle implies that the business will need more working capital and with high working capital will lead to high inventory-carrying cost, this is inclusive of interest payments, thus the firm has greater opportunity cost because it is incapable to invest its funds in high fund investments projects. It is thus advisable to have low operating cycles because there will be more completed cycles in a year, this will lead the business to make greater gross and net profits annually. This is the time (number of days) interval between the time a firm purchases an inventory until the inventory is sold and cash is received from the buyer (accounts recoverable). In other words it is the total time taken by a firm or a business to covert purchases into cash from consumers of the product. Cash conversion process gives imminent into the financial stability of a company, this is because it gives time period during which assets are committed to business processes and therefore are not available to invest to achieve even greater returns. The little the time period to collect cash from sales made in credit the better for the firm, this is because; for a shorter cycle gives the business quick asses to cash, the cash can be used by the business to purchase additional stock or may be used to pay debt to suppliers of the firm. It is therefore of great significance for a firm to have systems that facilitates shorter conversation cycles. This is achieved by speeding the customers to pay up their debts while the firm slows down payments to its suppliers. Cash conversation cycle can also be negatively used by large organization that have a huge market command share whereby they change the payment days to supplies anyhow. The model that a firm’s management adopts is very crucial for achievement of the firm’s final profits. When an organization allows short interval of its operating cycle it means

Reasons for Israels Invasion to Lebanon in 1982 Essay

Reasons for Israels Invasion to Lebanon in 1982 - Essay Example The relations between Israel and Lebanon have a long history, and vary depending on the historical timeline. To understand the reasons behind the Israeli Invasion to Lebanon in 1982, one needs to highlight the history of the two nations. Before the emergence of First World War, the Ottoman Empire was the ruler of the land that is currently Lebanon and Israel. The empire had a division system over the land, setting up series of sub districts and districts. During this time, Palestine had no administrative or political establishment, and Lebanon was a term that referred to the area between mountains and the Sothern Syria. The boundary between Lebanon and Palestine was the district of Beirut . The Zionists, influential at the time, were silently taking notice of the Lebanon in the early 1900s, especially the southern parts. In 1916, the region’s division into zones by the Sykes-Picot agreement was the first attempt of establishing a border between Palestine and Lebanon. Britain w as controlling the southern part (Palestine), and the French had the other northern half. The Zionist began lobbying for the Liwani River to be part of Palestine, arguing that the viability of the northern side was dependent on the river’s resources.... Later, anti-Zionists Arabs became the dominating political power in the southern Lebanon, and that was the beginning of security issues in the region. After the Second World War, Britain and France were again focusing on the issue of the border between the Syria, Palestine and Lebanon. Some of the lessons the Christians in Lebanon learnt were that the southern part of Lebanon was better off a part of Palestine. This would be an effort to restore Lebanon as a truly Christian nation. The border matter was now in the hands of the UN, but still there was no solution. The result was the development of extremist anti-Zionist Arabs in the southern parts of Lebanon, and the eventual involvement of PLO forces in the border conflicts3. Israel and Lebanon had been having conflicts since the onset of the twentieth century, with Israel directing its effort to have a peaceful North. On the other hand, Lebanon was harbouring terrorists within its boundaries like the Palestinian Liberation Organizat ion (PLO), down playing Israel’s efforts. The PLO terrorists began infiltrating Israel in the late 1970s, and spread terror to the non-enthusiast civilians against them. Around March 1978, the terrorists from the organization kidnapped and killed an American tourist in one of Israel’s beach, and proceeded to hijack an Israeli civilian bus. On interception of the bus by Israeli police force, the terrorists began firing on the police. Among the passengers in the bus, 34 Israeli civilians lost their lives in the attack, leading to more severe damage of the relations between the two countries. Responding to the attacks, the Israeli force invaded Lebanon destroying terrorist bases near its borders in the southern parts of the nation. After two months