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Birds eyeball and the U.K. Frozen Food IndustryGeneral Foods Corporation was successfully manufacturing and merchandise Birds Eye frozen food in the late 1920. They were also the original owners and incorporated in August 1938. By the 1940s, a new owner, Unilever had a gruelling interested in the profession and took over. He wanted to make this business innovative and profitable in the growing economy. There is couple of issues dealing with Birds Eye currently in the United Kingdom, which include market position and market shares. The industry was at 70 percent of the market share and over the years, the dower decreased. In the 1960s, Birds Eye showed a decrease in market share and return of capital. The lack of sales was also a concerned for Birds Eye, which resultanted negatively to their profit margin. Clearly, the frozen food industry is not growing as rapidly as its use to. They can regain there market share by evaluating and understanding different taste, style and tren ds of the consumer. There was many opportunities that Birds Eye past up that they could have benefited from. They past up the opportunity to create their own differentiate of frozen food and market it to consumers who have freezers in the household, and caterers. This can be an advantage for their competitor but a threat for Birds Eye. Another opportunity that they steered outside(a) from was home freezers, which affected a great deal in the frozen food market. Among other wind firms striving to be the best, Birds Eye Foods Ltd. strived to be the leading provider of frozen foods in the growing market. By 1938, the company began their business in the United Kingdom. They have a strong brand name and cite and have been a leader in the business for sometime. Birds Eyes vision is providing the best products and raw material to consumers on a daily basis. The business will be successful on the demand of everyday products in the market and all over the world. This will foster build t he industry and help develop some of there main products. This industry as a whole will go all out to provide exceptional products and work to its consumers. The companys objective is to make their products more convenient. Birds Eye promotes consumer loyalty, value and recognition for their goods and services. The industry increased dramatically from its main products such as issue and vegetables, fish, and meat.... ...me any obstacles. Being able to implement strategy is beneficial but expensive and very time consuming. Becoming a leader in the grocery store does not mean producing top end products but being able to keep producing high and better quality products. In addition, Birds Eye must offer providing exceptional customer service to their clients. Providing the best quality products should come with the best quality service. Having a strong brand name and recognition should also result in strong customer loyalty. Clients and employee satisfaction is the ultimate goal to Birds Eye. The employees at Birds Eye need to plan, monitor and evaluate at all time. This process should be done periodically and by any employees with the company. Customers come first implementing a strategy where consumers are receiving the serious product at the right time and at the right price will have a great impact to the company. As well as making sure the employees are treated right and working in an environment that they enjoy. Strategic Implications Strategic Implications Managers at all levels need to posses strong communication, leadership and motivational skills at Birds Eye.